Catalogs, marketplaces, CRM, websites... When the amount of commodity data goes beyond Excel, a new level of control is needed.

What is PIM, and when is it really needed — we explain through practice

Not every business needs a website. And not every website works for a business. How to ask questions before launching is in a new article.

Custom-built? Framework? WordPress? Shopify?

Not every solution is equally good for your business.

How to choose a technology and not regret it in a year — we break it down without embellishment.

A real team is not those who sit next to each other, but those who know where to go. At KRYLA, we choose people based on their substance, not on their address.

One of the first questions that an entrepreneur has at the start is: "Should I start with a complete marketing strategy?"

This question is correct. But it is not always relevant. 

Branding doesn't start with a logo.

And definitely not from the color palette.

A strong brand is born from the real content and actions of the company. Our new article is about this.