Catalogs, marketplaces, CRM, websites... When the amount of commodity data goes beyond Excel, a new level of control is needed.
What is PIM, and when is it really needed — we explain through practice
At the start of any business, managing product information seems simple.
There are tables, descriptions, several language versions — everything appears to be under control.
But as you grow, everything changes.
More products. More channels. More people working with content.
And then data sprawl becomes a real problem.
PIM (Product Information Management) is a system for centralized management of all product information.
Not just names and prices, but also descriptions, specifications, attributes, media content, translations, and everything that reaches the client through websites, catalogs, marketplaces, or CRM.
PIM is about order in data.
About a single point of truth for the entire business structure.
Product data is stored in different departments in different versions.
Updating a single field requires manual synchronization across several systems.
Sales and marketing departments work with outdated or incomplete data.
Different markets have conflicting or inconsistent information.
Localizations and translations become unmanageable processes.
These problems lead to loss of control, slower time to market, and direct financial losses.
- International companies operating in several countries at the same time, with different product versions and different languages.
- Businesses with a large assortment of products, where technical information or characteristics change.
- Manufacturers or distributors who conduct multi-channel communication: websites, catalogs, marketplaces, CRM.
In one of the projects, we implemented PIM for an international auto products brand, where the structure of product content included:
Technical specifications for more than 1000 SKUs.
Several language versions for different regions.
Automatic synchronization of data with web platforms, catalogs, and commercial offers.
Access levels for different types of users.
Result:
Reducing the time to prepare a new product for the market by 60%.
Reducing the number of specification errors by 80%.
Accelerating the launch of marketing campaigns for new markets.
- You need to have a clear understanding of which product information is critical.
- Define all channels where this information should be transmitted in the future.
- Realistically assess whether the internal team is ready to work with the system.
- Plan the data architecture with future scaling in mind.
PIM is not about “one more system.”
PIM is about the foundation for healthy business growth.
When product data becomes more important than the speed of launching a new SKU, it is no longer possible to move forward without centralized management.
That’s why at KRYLA we believe:
a centralized product content system is not a luxury. It’s a survival strategy for businesses that truly plan to scale.
