BIZOL is a German manufacturer of high-quality motor oils and auto cosmetics, known for its innovation and reliability. The company has a wide network of 'distributors around the world and strives to further expand its presence in international markets. The "Wings" agency was tasked with creating a modern website that would meet the needs of both end users and business partners.
● Modern & Responsive Design: The site is designed with the latest web design trends in mind, providing an attractive look on a variety of devices ' from desktops to smartphones.
● Intuitive navigation: The structure of the site makes it easy for users to find the information they need about products, services, and collaboration opportunities.
● Product Catalog: Detailed description of each product with the ability to filter by category and application.
● Integration with local online stores: Users can go to purchase a product in their region through partner platforms.
● Interactive Point of Sale Map: Display of places where you can buy BIZOL products, with the ability to filter by country and city.
● Potential Partners Section: Information on the terms of cooperation, application forms and contact details for 'contacting the Partnership Department.
The site supports multiple languages, allowing users from different countries to receive information in their native language, increasing convenience and engagement.
One of the main challenges of the project was to improve search engine results. The previous version of the site had low positions in Google, which limited organic traffic and affected brand awareness.
Solution:
● International SEO specialists and copywriters who helped create a search engine-optimized site structure.
● All texts have been rewritten taking into account SEO strategies, including proper use of keywords, meta tags, and title optimization.
● The site was optimized for fast loading times, which improved the CoreWebVitals.
● Implemented local SEO-strategy for each market to ensure visibility in regional search results.
● Global Audience: Development of a website that would correspond to the cultural and linguistic characteristics of different regions, while providing a single corporate style.
● Balance between B2C and B2B: Creating content and functionality that would simultaneously meet the needs of end users and business partners.
● SEO-breakthrough: Comprehensive site optimization significantly improved visibility in Google and provided a steady increase in traffic.
