BIZOL faced a typical problem for global companies: the need to constantly update product catalogs for different markets and partners required huge resources from the design team and content managers. It was necessary to create different versions of catalogs — from short brochures to full-fledged catalogs with detailed product descriptions, different languages, and localized content.
It took several weeks to prepare even one version of the catalog, and manually making changes made the process time-consuming and risky for errors.
The "Wings" agency offered a solution — automated directory designer based on Pimcore with module integration for InDesign, which reduced the directory creation time from several weeks to several hours.
● All product information (characteristics, descriptions, photos, prices) is stored in Pimcore.
● When creating a new catalog, the system automatically pulls up current product data.
● The integration allows real-time directory updates after any changes to the database.
● Different levels of detail of information:
○ Short version is basic product data (e.g. for exhibitions or brochures).
○ Medium version — brief description, specifications, photo.
○ Full Version — detailed description, instructions, charts, tables, etc.
● Layout Flexibility:
○ Choosing the number of products per page (1, 4, 8, etc.).
○ Ability to create mixed versions (e.g. full description for key products and simplified blocks for additional ones).
● After selecting the products and template, the system generates a data package that can be imported to AdobeInDesign.
● Automation module for InDesign places products according to the selected template without the need for manual layout.
● The designer completes the creation of the catalog by adding the cover and making the necessary adjustments, but the bulk of the work is done automatically.
● Partners receive ready-made localized catalogs created by the design team.
● They can quickly get a catalog with the right products, language localization, and customized content for their market.
● Partners do not prepare materials on their own — this process is simplified as much as possible for them and remains entirely on the side of BIZOL.
● Content localization complexity:
The designer allows the design team to quickly create catalogs taking into account regional features — language, price, available assortment. This minimizes the time spent preparing catalogs for partners in different countries.
● Reducing the load on designers:
If earlier it took several weeks to create one catalog, now it can be done in several hours. Designers do not need to manually layout each catalog — the system automates the process.
● Content flexibility:
Designers can choose the type of template depending on the purpose of the catalog (short booklet, full catalog, etc.) and quickly adapt the content to the requirements of the partner.
