After the successful implementation of the OilGuide platform for BIZOL, which showed high results in attracting organic traffic and facilitated the process of selecting lubricants for end users, EUROLUB — which is part of the same group of companies — was also interested in creating a similar solution for its brand.
The key task was to create EUROLUB's own OILFINDER is a powerful tool for selecting lubricants that would preserve all the benefits of the project for BIZOL, but at the same time do not create internal competition between platforms.
Main challenge: to ensure that both platforms work in parallel without competing for the same search queries, and at the same time meet the requirements of their markets. Although BIZOL and EUROLUB have different product lines and partially operate in different markets, a certain overlap of audiences still exists. Therefore, it was necessary to develop unique SEO strategies for each platform, optimize content for specific markets and languages, and take into account differences in product lines and compatible cars.
At the same time, it was important to provide EUROLUB a fully autonomous platform — all product information is integrated directly into the system, without being tied to external catalogs, using industry data from Olyslager for accurate selection of lubricants.
● Users can choose a lubricant based on the following parameters:
○ Car Make
○ Model
○ Year
○ Engine Type
● The system automatically generates a list of relevant products from the internal catalog using accurate data from Olyslager to ensure maximum selection accuracy.
● The product catalog is integrated directly into the OILFINDER system, which allows you to keep the data up-to-date without the use of external databases.
● Content updates are carried out centrally, which ensures the stable operation of the platform.
● This guarantees:
○ Product Quick Update
○ Stable operation of the platform
○ No risk of data loss due to third-party integrations
● Customized SEO-pages for each auto and lubricant combination with unique content for each market.
● Optimizing Content for Local Search Queries:
○ Unique metadata (title, description, H1) for each page.
○ Keyword localization for each country and language.
● Avoiding SEO-conflicts with BIZOL:
○ With unique key queries and content for each platform, both systems can work effectively in search engines without intersecting traffic.
○ The difference in product range and lists of compatible cars is taken into account.
● Olyslager provides accurate information on the compatibility of lubricants with cars, allowing for the most accurate product selection.
● This ensures that the user receives a recommendation of exactly the lubricant that best suits their vehicle.
● Creating a platform without internal competition with BIZOL:
A unique SEO strategy was implemented for EUROLUB, which allows you to effectively promote the platform without creating conflicts with a similar solution for BIZOL.
● Platform autonomy:
The system was designed to function independently, with an internal product database and integration with Olyslager for up-to-date data.
● Optimization for multilingual markets:
Customized versions of the platform have been created for each region with unique texts and localized search queries.
● Balance between UX and SEO:
The platform has maintained simplicity for the user with maximum optimization for search engines, which ensures high organic traffic rates.
