To celebrate the 70th anniversary of the Winston brand, JTI decided to organize a large-scale consumer campaign in Austria to strengthen the loyalty of regular customers and attract new consumers. The main idea of the campaign is to emphasize the brand's heritage, its values of freedom and high quality, offering the audience an immersive interaction experience through an interactive prize draw.
The "Wings" agency was tasked with designing and implementing a dynamic, user-friendly and attractive website for the "Wheel of Fortune" campaign, capable of attracting a wide audience and ensuring smooth operation throughout the campaign.
We have created a concise website focused on ease of use and a dynamic interaction scenario. Users can start the wheel of fortune in just a few clicks, instantly find out the result, and immediately receive a prize in case of winning.
Platform Features:
● Instant Results: Participants will know about the win immediately after spinning the wheel.
● Daily winners: at least one winner every day during the promotion period.
● High win percentage: half of the sectors of the wheel are prize money, which encourages repeated participation.
● Analytics Data: Tracking Participant Count, Bounce Rate, Retry, and Age (via Age Gateway).
● Collection of minimum personal data: only name, address and contact details of the winners for the delivery of prizes.
● Geo-block: Restriction of participation for residents of Austria.
Although the site was created without direct use of Winston product logos or images (as required by law), we have developed a design that reflects the mood and style of the brand. The visuals are inspired by Winston's packaging design, creating a recognizable atmosphere without explicit branding.
● Prepromo and post-promo pages: to inform users before and after the promotion.
● Data analysis: regular reports with analytics (engagement, demographics, engagement metrics).
● Monitoring and support: support of the promotion throughout the entire period, prompt resolution of technical issues.
● Prize selection and delivery: from concept development to logistics organization.
● Communication with participants: all direct contacts with the winners were made on behalf of JTI.
